Samer Jaradat is a music entrepreneur and curator working at the intersection of creativity, business, and cultural strategy. With a background in business and music business studies, he moves between developing artists, designing programs, and advising institutions and governments.
He is the founder of Jafra Productions, a music hub focused on supporting artists and shaping industry models, and the creator of the NEST Music Incubator, a regional program for music creators and professionals.
His work reflects a strong interest in musical diversity and how music connects with everyday life, identity, and other fields.
He occasionally writes about these ideas, as a personal way to explore how music moves through different cultures and stories. At the heart of it all, he is also a musician.