Over the past ten years, Elena has promoted concerts at some of London’s most prestigious venues and worked as a festival programmer at Innervisions and January Blues Week Festival.

Her main focus is to promote international artists and develop them in the UK market. In the past few years, she has organized a number of sold-out shows, such as Gilberto Gil, Rokia Traore, Cymande, Asaf Avidan, Robert Glasper, Vinicio Capossela, Mario Biondi, Mahmood, Bongeziwe Mabandla, John Scofield, Celeste and others.
She is currently a Senior Music Promoter for DMP an independent concert promoter that organised the London Roots festival which brings outstanding music including folk, country, blues, singer-songwriters and world music to the most celebrated venue in the UK capital.